WhatsApp Plus: WhatsApp's new opt-in personalization subscription
WhatsApp introduced WhatsApp Plus — an opt-in subscription that adds personalization: custom app icons, more pinned chats, themes and stickers.
O que aconteceu
WhatsApp announced WhatsApp Plus, a new opt-in subscription that adds more ways to personalize the app: customize the app icon, pin more chats, and use new themes and stickers.
WhatsApp's official start link is wa.me/subscriptions/whatsapp-plus — it opens inside the WhatsApp app on your phone. Announcements land on the official WhatsApp blog.
O que isso significa para sua empresa
WhatsApp now monetizes consumers directly, not just businesses. A paid tier on the world's biggest messenger confirms how much daily life happens there — attention that businesses reach through the same app.
Pinning more chats is quietly relevant to businesses: customers who pay for organization will pin the conversations that matter to them. Being a chat worth pinning — fast answers, real value — becomes a retention advantage.
Expect more premium surfaces over time. The way to stay visible in a busier, more personalized WhatsApp is the same as ever: be the conversation that answers first.