Notícias e Novidades

O que há de novo no WhatsApp para empresas

Atualizações curtas e diretas sobre novos recursos do WhatsApp e mensagens de negócios — o que foi lançado e o que isso significa na prática.

WhatsApp

WhatsApp Plus: WhatsApp's new opt-in personalization subscription

WhatsApp introduced WhatsApp Plus — an opt-in subscription that adds personalization: custom app icons, more pinned chats, themes and stickers.

O que isso significa para sua empresa
Meta AI

WhatsApp adds Meta AI photo editing inside group chats

Announced by @WhatsApp: photos can now be edited right inside a group chat using Meta AI — no switching apps or chats.

O que isso significa para sua empresa
Security

WhatsApp strengthens two-step verification with password support

Two-step verification just got stronger: WhatsApp now lets you add a password on top of your PIN — one more layer between attackers and your account.

O que isso significa para sua empresa
WhatsApp Business App

WhatsApp launches paid broadcasts inside the Business app

Businesses can now buy message credits inside the WhatsApp Business app and use them to send broadcast messages — Meta's clearest signal yet that broadcast marketing is core to WhatsApp.

O que isso significa para sua empresa
WhatsApp Business App

WhatsApp soft-launches AI automated replies in the Business app

The WhatsApp Business app is testing AI replies that answer routine customer questions automatically — a soft launch that confirms where all of business messaging is heading.

O que isso significa para sua empresa
WhatsApp Web

WhatsApp Web gets calling — with screen sharing

Voice and video calls now work on WhatsApp Web, and you can share your screen — turning the browser into a real desk phone for sales and support teams.

O que isso significa para sua empresa
WhatsApp Calling

WhatsApp adds Call Transfer, Waiting Rooms and noise suppression

Three calling upgrades announced on Mark Zuckerberg's WhatsApp Channel: move a live group call between devices, approve who joins before they're let in, and suppress background noise automatically.

O que isso significa para sua empresa
WhatsApp

WhatsApp usernames are coming — reservations are open now

Your phone number is personal — so WhatsApp is introducing usernames. Reservations are open now via Settings → Account → Username, ahead of the launch later this year.

O que isso significa para sua empresa

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