News & Updates
What's new in WhatsApp for business
Short, no-fluff updates on new WhatsApp features and business messaging — what launched, and what it actually means for your business.
WhatsApp launches paid broadcasts inside the Business app
Businesses can now buy message credits inside the WhatsApp Business app and use them to send broadcast messages — Meta's clearest signal yet that broadcast marketing is core to WhatsApp.
What it means for your businessWhatsApp soft-launches AI automated replies in the Business app
The WhatsApp Business app is testing AI replies that answer routine customer questions automatically — a soft launch that confirms where all of business messaging is heading.
What it means for your businessWhatsApp Web gets calling — with screen sharing
Voice and video calls now work on WhatsApp Web, and you can share your screen — turning the browser into a real desk phone for sales and support teams.
What it means for your businessWant the full guides?
News tells you what changed. The blog shows you how to use it — step-by-step guides on campaigns, broadcasts, chatbots and the API.