News & Updates
What's new in WhatsApp for business
Short, no-fluff updates on new WhatsApp features and business messaging — what launched, and what it actually means for your business.
WhatsApp upgrades group chats: better polls, @all mentions and faster group creation
WhatsApp gave group chats a serious upgrade: polls can now close at a set time, hide who voted, and be edited for 15 minutes, and a new @all mention pings every member — with admin-only limits on larger groups.
What it means for your businessMeta introduces Muse: a personal AI agent that works inside WhatsApp
Meta announced Muse, a personal AI agent that doesn't just answer — it acts for its user: books travel, fills forms, negotiates and pays. It works directly inside WhatsApp, rolling out in the US first.
What it means for your businessWhatsApp pricing changes October 1, 2026: service messages will no longer be free
Meta announced its biggest WhatsApp API pricing change in years: from October 1, 2026, the free-form replies you send inside the 24-hour window become paid service messages — with 1,000 free per phone number each month — and utility templates inside the window are billed too.
What it means for your businessWhatsApp Plus: WhatsApp's new opt-in personalization subscription
WhatsApp introduced WhatsApp Plus — an opt-in subscription that adds personalization: custom app icons, more pinned chats, themes and stickers.
What it means for your businessWhatsApp adds Meta AI photo editing inside group chats
Announced by @WhatsApp: photos can now be edited right inside a group chat using Meta AI — no switching apps or chats.
What it means for your businessWhatsApp strengthens two-step verification with password support
Two-step verification just got stronger: WhatsApp now lets you add a password on top of your PIN — one more layer between attackers and your account.
What it means for your businessWhatsApp launches paid broadcasts inside the Business app
Businesses can now buy message credits inside the WhatsApp Business app and use them to send broadcast messages — Meta's clearest signal yet that broadcast marketing is core to WhatsApp.
What it means for your businessWhatsApp soft-launches AI automated replies in the Business app
The WhatsApp Business app is testing AI replies that answer routine customer questions automatically — a soft launch that confirms where all of business messaging is heading.
What it means for your businessWhatsApp Web gets calling — with screen sharing
Voice and video calls now work on WhatsApp Web, and you can share your screen — turning the browser into a real desk phone for sales and support teams.
What it means for your businessWhatsApp adds Call Transfer, Waiting Rooms and noise suppression
Three calling upgrades announced on Mark Zuckerberg's WhatsApp Channel: move a live group call between devices, approve who joins before they're let in, and suppress background noise automatically.
What it means for your businessWhatsApp usernames are coming — reservations are open now
Your phone number is personal — so WhatsApp is introducing usernames. Reservations are open now via Settings → Account → Username, ahead of the launch later this year.
What it means for your businessWant the full guides?
News tells you what changed. The blog shows you how to use it — step-by-step guides on campaigns, broadcasts, chatbots and the API.