Solution page
Bring SaaS users back before churn becomes a number.
WABPO gives SaaS teams official WhatsApp templates, API access, lifecycle audiences, and a shared inbox for human follow-up.
Built for official WhatsApp growth, clean attribution, and reply-driven revenue.
Customer story
Court 7 in twenty minutes, told to the right team in time.
Tournated is a Latvian sports management platform used by federations across more than 50 countries and 15 sports, from padel to pickleball. Founder Nikita Ribakovs is a former professional racquet-sport athlete, so the operational problem is one he has lived: a tournament runs across several venues, court assignments differ per team, and the schedule shifts all day. Tournated uses WABPO to push venue, court and timing updates to participants over WhatsApp — the channel players keep open between matches, rather than a portal they check once.
“Schedule changes reach the teams they affect while the change still matters. That is the whole job.”
Tournated — sports management platform, 50+ countries
Story shared by Nikita Ribakovs, Founder & CEO — Tournated
ROI path
Why it pays back
SaaS revenue depends on activation, renewal, and support speed. WABPO lets product events become official WhatsApp messages that users can reply to.
Trigger onboarding, billing, and renewal templates from your backend.
Use API keys and project IDs to connect product events.
Route replies to a shared inbox for human help.
Build audiences from usage, payment, or support behavior.
How it works
From product event to WhatsApp action
- 1
Create approved lifecycle templates.
- 2
Call WABPO public API from your SaaS backend.
- 3
Capture replies in inbox and message history.
- 4
Retarget segments based on action or silence.
Questions before launch
Clear answers before you commit budget.
Can WABPO connect to my SaaS backend?+
Yes. WABPO public APIs are designed for SaaS teams that need official WhatsApp sends from their own product.
Can I use one WABPO project per customer?+
Yes. WABPO supports project-based setup so integrations can separate customers, billing, templates, and connected numbers.
Can replies trigger support workflows?+
Yes. Replies can enter WABPO inbox, labels, and workflows so customer actions do not disappear after a notification.
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