Marketing
Send approved campaigns to opted-in audiences and follow every reply through to the next action.
WhatsApp Business API built for campaigns, support and growth.
Connect your business to the official WhatsApp channel, then run campaigns, automate customer journeys and manage every reply from one shared workspace.
No platform fee to start. Meta message fees are separate.
1Campaign
2Customer reply
3Shared inbox
New campaign
Summer collection
- Audience
- Active customers
- Schedule
- Today
Send campaign
Hi! Is the new collection available in medium?
Yes, it is. Would you like the size guide?
OpenAssigned
Maya
Is medium available?
Noah
Thanks, that helps.
Lina
Thanks, that helps.
Omar
Thanks, that helps.
One API. Three teams. No broken handoffs.
Support
Give agents one inbox with customer context, labels, quick replies and clear ownership.
Developers
Connect WhatsApp to your CRM, store or product through scoped public APIs.
What changes when you move from the WhatsApp Business app to the API?
Best for
- WhatsApp Business app
- Small businesses handling mostly manual conversations
- WhatsApp Business API with WABPO
- Growing teams that need scale, ownership and integrations
Team access
- WhatsApp Business app
- Linked-device access and light collaboration
- WhatsApp Business API with WABPO
- A shared inbox with assignments, labels and team context
Outbound messages
- WhatsApp Business app
- One-to-one messaging and app broadcast tools
- WhatsApp Business API with WABPO
- Approved templates, reusable audiences and campaign analytics
Automation
- WhatsApp Business app
- Greeting, away messages and saved quick replies
- WhatsApp Business API with WABPO
- Multi-step journeys, conditions, forms and API triggers
Integrations
- WhatsApp Business app
- A standalone business messaging app
- WhatsApp Business API with WABPO
- Public APIs for your CRM, helpdesk, store or product
A practical system for the whole customer journey
Campaigns that invite a reply
Send the right approved message to an opted-in audience and make the next step easy to tap.
Automation that handles the routine
Use workflows to answer common questions, collect details and route people without a queue.
A shared inbox for the human moments
Keep the full conversation visible when sales or support needs to step in.
APIs that keep systems connected
Sync WhatsApp activity with the tools your team already uses.
How to get started without disrupting your team
- 1
Create your WABPO account
Open a workspace and choose the project your team will use.
- 2
Connect your Meta business
Use Meta's secure flow to connect your business portfolio.
- 3
Add or register your number
Bring an eligible number or register a new one for WhatsApp.
- 4
Build your first template
Create an approved message, add your audience and test the reply path.
What you need before you connect
- A Meta business portfolio
- A phone number that can receive a call or SMS
- Your legal business details
- A clear customer opt-in plan
The costs, in plain English
WABPO platform
You can create an account and start without an upfront platform fee. Your WABPO usage is shown separately as you grow.
Meta message fees
Meta sets WhatsApp message fees by message category and market. These charges are separate from WABPO usage.
See current Meta ratesFAQ
Questions businesses ask before switching
What is the WhatsApp Business API?
The WhatsApp Business API is the commonly used name for Meta's WhatsApp Business Platform. It lets businesses connect WhatsApp to software for approved outbound messages, team conversations, automation and system integrations.
Is the WhatsApp Business API free?
WABPO lets you create an account and start without an upfront platform fee. Meta charges separately for WhatsApp messages according to its current rate card, message category and market.
Can I use my existing WhatsApp number?
Often, yes. Number eligibility and the migration path depend on how the number is currently registered. WABPO's connection flow helps you confirm the right option before making a change.
How long does setup take?
Creating your WABPO workspace takes only a few minutes. The full launch time depends on your Meta business details, number registration and template review, so it is best to prepare those items first.
Can multiple agents reply from one number?
Yes. WABPO's shared inbox lets a team work from one connected WhatsApp number with labels, conversation history, quick replies and clear ownership.
Do I need customer opt-in?
Yes. Businesses should collect clear permission before sending proactive WhatsApp messages and make it easy for people to opt out. Good consent protects customers and improves campaign quality.