Launch targeted campaigns
Segment opted-in shoppers by useful context and send approved offers or launches.
WhatsApp marketing for e-commerce that connects the click to the conversation.
Bring product discovery, campaign replies and order questions into one customer journey your marketing and support teams can follow.
Active journey
01
Discover
02
Consider
03
Buy
04
Return
Segment opted-in shoppers by useful context and send approved offers or launches.
Shared team inbox
Answer product questions
Recover buying intent
Keep orders clear
Where WhatsApp removes friction in E-commerce
Answer product questions
Move campaign replies into a shared inbox with the customer and message context attached.
Recover buying intent
Use timely, permission-based reminders that make the next purchase step obvious.
Keep orders clear
Connect transactional updates and service conversations without splitting the history.
A customer journey your team can actually follow
- 1/4
Discover
- 2/4
Consider
- 3/4
Buy
- 4/4
Return
A practical playbook for E-commerce teams
Set clear expectations
Define opt-in, useful templates, working hours and ownership before launch.
Organize the inbox
Use labels and assignments so important replies always have a next step.
Automate with purpose
Handle repeated questions while keeping a clear path to a human.
Measure what matters
Review replies, resolution and meaningful customer actions—not delivery alone.
Questions E-commerce teams ask
What can E-commerce teams automate on WhatsApp?+
Teams can automate repeated information, qualification, reminders and routing while keeping sensitive or high-value E-commerce conversations available for a person.
Can our whole team share one WhatsApp number?+
Yes. A shared inbox lets authorized teammates view context, assign conversations, use labels and keep ownership visible without using personal phones.
How do we connect our existing systems?+
WABPO workflows and public APIs can connect approved messages and customer actions with your CRM, portal or application.
What do we need before launch?+
Start with an official WhatsApp number, a clear opt-in path, useful approved templates, defined team ownership and one measurable customer journey.
Build your E-commerce WhatsApp journey
Bring product discovery, campaign replies and order questions into one customer journey your marketing and support teams can follow.