Real businesses, real conversations

The challenge

Tarsil builds Pakistan's first bottled-water delivery software, with a rider app used by water businesses across the country. Collecting money was the weak link: a customer receiving a payment request on a random number has no way to tell a genuine invoice from a scam — and in Pakistan, hesitating is the rational response. Every doubtful customer meant a delayed payment or a rider sent back for cash.

What they built with WABPO

Tarsil connected WABPO so payment collection happens inside the same official WhatsApp conversation the customer already uses for deliveries. The invoice arrives on the business's verified number, in the same thread as the delivery confirmation, and the customer pays by link in rupees without leaving the chat — settling directly into the business's own account.

The challenge

Faisal Town is one of Islamabad's major real-estate developments, and property enquiries arrive constantly on WhatsApp — plot availability, transfers, dues, construction, after-sales. They don't arrive sorted. When every message lands in one place, staff triage by hand, customers get passed around, and there is no way to see who is actually carrying the load.

What they built with WABPO

The team moved onto WABPO's shared inbox: team members added with their own access, conversations assigned and owned, and AI reading each incoming enquiry to route it to the department that can actually answer it. Management sees team performance in the same system instead of asking for it.

The challenge

Tournated is a Latvian sports management platform — described as the Shopify for sports management — used by federations across more than 50 countries and 15 sports, from padel to pickleball. Founder Nikita Ribakovs is a former professional racquet-sport athlete, so the operational problem is one he has lived: a tournament runs across several venues, court assignments differ per team, and the schedule shifts all day. Information that is correct at 9am is wrong by 11.

What they built with WABPO

Tournated uses WABPO to push those updates to participants over WhatsApp — venue, court number and timing, per team — on the channel players actually have open between matches, instead of a portal they check once.

The challenge

RankiaoPR calls itself the home of Puerto Rico sports tournaments — discovering tournaments, rankings and sports activity across the island — and it runs on Tournated's platform, making it a WABPO customer and a Tournated client at once. Amateur competition has a predictable failure: players sign up early, life happens, and by match day some forget. A no-show doesn't only cost one player — it breaks a bracket and the schedule around it.

What they built with WABPO

Edwin Ayala uses WABPO's broadcast campaigns to send match notifications the day before — each player told about their own match, on the channel they read, with delivery visible per recipient rather than hoped for.