WhatsApp marketing that carries an event from registration to follow-up.

Turn interest into attendance with clear registration messages, timely reminders and one place for questions before and after the event.

Active journey
01

Invite

02

Register

03

Attend

04

Follow up

Answer key questions and guide interested people to one clear registration action.

Shared team inbox
Reduce missed attendance
Support attendees
Continue the conversation

Where WhatsApp removes friction in Events & Webinars

01

Convert registrations

Answer key questions and guide interested people to one clear registration action.

02

Reduce missed attendance

Send schedule, venue or joining-link reminders at the moments that matter.

03

Support attendees

Keep agenda, access and logistics questions organized in a shared inbox.

04

Continue the conversation

Share approved resources and follow-up options with attendees who opted in.

A customer journey your team can actually follow

  1. 1/4

    Invite

  2. 2/4

    Register

  3. 3/4

    Attend

  4. 4/4

    Follow up

A practical playbook for Events & Webinars teams

Set clear expectations

Define opt-in, useful templates, working hours and ownership before launch.

Organize the inbox

Use labels and assignments so important replies always have a next step.

Automate with purpose

Handle repeated questions while keeping a clear path to a human.

Measure what matters

Review replies, resolution and meaningful customer actions—not delivery alone.

Questions Events & Webinars teams ask

What can Events & Webinars teams automate on WhatsApp?+

Teams can automate repeated information, qualification, reminders and routing while keeping sensitive or high-value Events & Webinars conversations available for a person.

Can our whole team share one WhatsApp number?+

Yes. A shared inbox lets authorized teammates view context, assign conversations, use labels and keep ownership visible without using personal phones.

How do we connect our existing systems?+

WABPO workflows and public APIs can connect approved messages and customer actions with your CRM, portal or application.

What do we need before launch?+

Start with an official WhatsApp number, a clear opt-in path, useful approved templates, defined team ownership and one measurable customer journey.

Build your Events & Webinars WhatsApp journey

Turn interest into attendance with clear registration messages, timely reminders and one place for questions before and after the event.